Summary
Rockwell Construction Co., Inc. and Puckett Ventures partnered to reinvent the Rockwell Construction Company corporate image and highlight the underlying principles that were going to drive the company towards success. In just three months we codified a corporate growth strategy, developed a new brand image, created printed collateral, and redesigned the company website. The project completed on July 1st, 2013 and the official brand launched on October 18th, 2013. Their new brand and corporate strategies continue to be a cornerstone in Rockwell Construction Company’s direction to this day.
Details
Project Objective
To reinvent the company’s brand image, company mission, operational strategies, and online presence.
Actions Taken
- Created a company mission statement
- Developed operational strategies
- Developed a tagline
- Designed a new logo that incorporated the tagline
- Designed a new brand style guide
- Did a full marketing collateral review and updated it according to the new brand style guide
- Complete website redesign with copy writing
- Created custom document download process for transferring documents to subcontractors
- Introduced google analytics
- Implemented location services and search engine optimization (SEO)
Website
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